Target Market

The Institute aims to reach 4 target markets, who each use exercise to achieve a desired goal:

Elite Sports People who belong to the top echelons of their national, provincial, club or school structure.

Performance Enhancers who want to improve their performance times (in the case of runners, cyclists, swimmers) or their score (in the case of teams, other individual sports) through improved fitness;

Fitness and Wellness Champions who use exercise and related services to improve their health and self image;

Rehabilitation and intervention temporaries who are required by virtue of an injury or illness (disease) to undergo rehabilitation before returning to one of the above market segments.